Cutting Heads 10 % Below Previous Price — Despite Market Price Increase
The purchase price for cutting heads rose from €460 to over €700. We delivered identical heads for €423.
The challenge
The cutting heads used in cable assembly operations had risen sharply in price — from an original €460 to more than €700 per unit. Switching to an alternative product was not an option, as end customers expected identical parts in their deliveries.
Our solution
Rather than changing the product, we searched our global network for more cost-effective yet quality-equivalent sources for exactly the same cutting heads. We verified availability, authenticity, and the supplier's delivery capability.
The result
The customer now sources the same cutting heads at €423 per unit — approximately 10 % below the original purchase price and well below the current market price. With no product change whatsoever.
Same product, same scope of supply — just cheaper than ever before. That's exactly what we needed.
Anonymized, industry-typical application example.